What is the age of the average computer user that will visit your site?
5 - 12 years
13 - 30 years
31 - 50 years
These are important questions to consider, it helps to determine what style of site is best suited for your business.

Is your business technology related?

Is your site for sports, events or youth?

You need to consider customer needs and familiarity with the internet. Other things to consider is average age and usage of the users internet, browser, computers..